Sophie Loves Yoga

Sophie Loves Yoga is the personal brand of Sophie, a yoga instructor based in the tranquil village of Esporles, Mallorca. Her mission is to create a space for mindfulness and self-discovery, offering yoga sessions that inspire peace and connection. Through her practice, Sophie has cultivated a serene lifestyle that resonates with her community and followers.

@sophielovesyoga

(01) Area of Work

Wellness & Yoga

(02) Skills of the project

Visual Creative Content

Social Media

(03) Objective

To build a personal brand and community around Sophie’s yoga philosophy through a strategic Instagram presence. Her digital presence needed a stronger foundation to reflect her personal brand and connect with like-minded individuals.

(04) Solution

We worked closely with Sophie to define her brand identity and translate her values into visual and written content. By focusing on Instagram as her primary communication channel, we created a strategy that showcased her yoga practice and slow-living lifestyle. This approach not only helped her grow a loyal following but also established a vibrant village community around her yoga sessions.

(05) About

Sophie successfully built a strong local community around her yoga practice through a well-crafted social media strategy.
The project resulted in a highly engaged audience and increased awareness of her sessions, ultimately encouraging more people to embrace mindfulness and self-discovery in the serene setting of Esporles.

As a digital marketing consultant, I focused on defining Sophie’s brand identity, emphasizing her slow-life approach and deep connection to yoga.
The core strategy revolved around Instagram as the main communication channel, ensuring an authentic and engaging presence.
Content creation was designed to showcase her lifestyle, values, and expertise, attracting a growing audience while fostering a sense of community.