Social Media & Content Creation
2024
Purobeach Barcelona Hilton Collection
Purobeach Barcelona is an iconic urban oasis nestled within the Hilton Diagonal Mar. Named one of the world’s best beach clubs by Condé Nast Traveler, it offers an oasis where luxury, wellness, and vibrant energy meet. A destination beloved by locals and international guests, Purobeach blends coastal calm with cosmopolitan flair, redefining the pool club experience in the heart of Barcelona.
(01) Area of Work
Hospitality & Leisure
Branding & Storytelling
Content Creation & Video/Audio Edition
Social Media Strategy & Community Management
Digital Marketing & Communications
(02) Skills of the project
(03) Objective
To strengthen Purobeach Barcelona’s digital presence and reinforce its image as a world-class, lifestyle-driven destination through the social media.
(04) Solution
In collaboration with Bold Branding Agency, I supported the creative direction and execution of the brand's social media strategy. My role spanned content creation, social media curation, and video/audio editing—all crafted to express the brand’s unique blend of elegance and accessibility in Barcelona.
From storytelling to community management, I worked on aligning every piece of content with the Purobeach essence: a laid-back luxury experience that speaks to a diverse and stylish audience. Visuals and messaging were strategically designed to maintain brand consistency while engaging a global community through digital channels.
Discover the oasis
in the Condal city
(05) About
The collaboration led to a stronger, more cohesive brand narrative across social platforms, increasing engagement and a refined digital identity.
Purobeach Barcelona’s presence now mirrors the immersive, high-end experiences it offers in-person—establishing a deeper connection with its audience and reinforcing its reputation as a top-tier beach club destination.
