Foodie Cycling

Foodie Cycling is passionate about crafting exquisite travel experiences that blend the joys of cycling with the essence of the Spanish-rich food culture. Redefining what luxury means based on a more intentional, sustainable and environmentally conscious experience, explore Spain by bike, stay in stylish hotels and discover local foodie secrets. Located in Mallorca.

(01) Area of Work

Tourism & Leisure

(02) Skills of the project

Social Media
Content Creation and Curator
Video edition
Photography
Community Management
Digital Marketing
Ads

(03) Objective

The objective for Foodie Cycling was to establish a robust social media presence as they lacked any prior interaction on these platforms. They sought a content curator to initiate the development of a comprehensive social media strategy and a compelling digital marketing plan. The goal was to authentically showcase their passion for the perfect blend of cycling and gastronomy in their picturesque country.

(04) Solution

Create beautiful and captivating content tailored to fit seamlessly into social media platforms. Develop immersive visuals that tap into current social media trends. Uncover the hidden gems within their destinations. Formulate a winning strategy through compelling content to attract potential clients from around the world.

(05) About

Like its creators, I am a local, I actively get to know the destinations and I nourish myself from their culture and history through gastronomy and cycling as a sport.
I endeavoured to go beyond the obvious, using visuals to highlight the hidden local gems that form an integral part of the authentic Foodie Cycling experience.
Mallorca, as the project's focal point, became my canvas for creativity, serving as the perfect backdrop for the cycling adventures and culinary discoveries that Foodie Cycling has to offer. As the project evolved, I expanded my horizons, venturing into Catalonia and the Basque Country. This exploration not only enriched the content but also allowed me to cultivate and exploit new skills, adding layers of diversity to the visual narrative.

My role as a collaborator in the Foodie Cycling project allowed me to immerse myself in the art of storytelling through content creation. I aimed to transport the audience into a world where every pedal stroke is a journey and every dish tells a story.
I realized the importance of redefining local experiences inside the cycling adventure. And how important was for its creators the connection between the essence of local gastronomy and the biking in my country.
We, as a team, strived to capture the intentional, sustainable, and environmentally conscious aspects that redefine the bespoke travel experience.