Print Media & Storytelling
2025
Carlomar Charter Mallorca
CarloMar – The sea is calling – is more than just a boat charter; it’s an invitation to experience Mallorca’s maritime soul. Centred around a handcrafted Mallorquín boat with over 50 years of history, CarloMar offers bespoke charters that celebrate tradition, elegance, and the Mediterranean lifestyle. This rare vessel, carefully preserved, tells a story in every wooden beam—a story of the island, its sea, and the generations who lived it.
(01) Area of Work
Tourism & Leisure
(02) Skills of the project
Re-branding & Storytelling
Photo Edition
Traditional Marketing
Copywriting
Print media - Flyer creation
(03) Objective
To create brand storytelling on a flyer, a traditional marketing format, that honours the boat’s heritage while attracting a modern audience seeking authentic and tailored experiences on the Mediterranean.
(04) Solution
As a digital marketing consultant, I led a full storytelling process to position CarloMar as a premium, soulful charter experience. Through compelling copywriting and branding storytelling, we highlighted the boat’s legacy and emotional connection to the island.
My work included photo editing to enhance the visual allure, traditional marketing efforts such as printed flyers for local distribution, and strategic messaging designed to resonate with both locals and tourists. Each detail, from tone of voice to layout, was crafted to reflect the charm, tradition, and timelessness of CarloMar.
(05) About
The result was a deeply evocative brand presence that elevated CarloMar’s identity and visibility. The combination of heritage storytelling and strong visual materials led to greater awareness, client interest, and a growing sense of admiration for the boat’s authenticity.
CarloMar is now seen not just as a charter, but as a journey into the heart of Mallorca’s maritime past.
